── Bokamoso 97.4 FM ──
Lesotho's leading commercial radio station — connecting brands to influential audiences nationwide.
Bokamoso974 is a leading commercial radio station headquartered in Maseru, broadcasting across three key frequencies: 97.4 FM (Maseru & Berea), 98.2 FM (Butha-Buthe, Leribe & Mokhotlong), and 92.6 FM (Mohale's Hoek, Mafeteng & Quthing). With national reach and strong regional penetration, Bokamoso974 connects brands to influential audiences across Lesotho.
Our station is strategically positioned as a premium urban broadcaster, delivering progressive, high-quality programming tailored to a sophisticated and economically active audience. We primarily target listeners aged 24-49, within LSM 4-8, representing emerging and established professionals, entrepreneurs, and decision-makers.
Bokamoso974 is a trusted partner to the corporate sector, providing integrated marketing solutions and impactful advertising campaigns designed to deliver measurable results. Our commercial offerings include brand activations, sponsored content, on-air promotions, digital amplification, and customized campaign strategies aligned with client objectives.
Our programming is structured, dynamic, and informative. Comprehensive news bulletins air at the top of every hour, complemented by dedicated sports, business, and entertainment segments throughout the day.
Recognized as one of the fastest-growing radio stations in Lesotho, Bokamoso974 operates with a forward-thinking programming philosophy and a modern, data-driven business approach. We are committed to advancing Lesotho's creative economy by proudly promoting local talent across music, arts, and culture.
The voices that bring Bokamoso 974 to life — every hour of every day.
E
D
H
Z
LStructured, dynamic, and informative programming — every hour of the day, tailored for Lesotho.
Full weekly programme guide — click any day to see what's on.
Bokamoso 974 broadcasts on three frequencies, delivering national reach across every corner of Lesotho.
Can't tune in on FM? Stream Bokamoso 974 live online from anywhere in the world. Click the "Listen Live" button at the top of the page to tune in and never miss a beat.
Connect your brand to Lesotho's most influential audience. LSM 4-8, aged 24-49, across three national frequencies.
Advertising with Bokamoso974 places your organisation in a position to really access your target market. We have developed the following products to meet your specific marketing needs and are flexible in tailor-making a campaign to suit your business.
| Show | Time Slot | Rate per Spot |
|---|---|---|
| Nightshift | 00:00 – 04:00 | M250 |
| The Motivator | 04:00 – 06:00 | M300 |
| AM News / 974 Mornings | 06:00 – 09:00 | M300 |
| Midmorning Breeze | 09:00 – 12:00 | M300 |
| PulsePoint | 12:00 – 15:00 | M300 |
| 974 Drive | 15:00 – 18:00 | M300 |
| Motsong oa Teng | 18:00 – 19:00 | M300 |
| Sports / In Conversations | 19:00 – 21:00 | M250 |
| Love Boat | 21:00 – 00:00 | M250 |
Transparent pricing for all advertising products and packages on Bokamoso 974 FM.
| Show | Time Slot | Rate |
|---|---|---|
| Nightshift | 00:00 – 04:00 | M250 |
| The Motivator | 04:00 – 06:00 | M300 |
| AM News / 974 Mornings | 06:00 – 09:00 | M300 |
| Midmorning Breeze | 09:00 – 12:00 | M300 |
| PulsePoint (Noon Time) | 12:00 – 15:00 | M300 |
| 974 Drive | 15:00 – 18:00 | M300 |
| Motsong oa Teng | 18:00 – 19:00 | M300 |
| Sports Show | 19:00 – 20:00 | M250 |
| In Conversations | 20:00 – 21:00 | M300 |
| Love Boat | 21:00 – 00:00 | M250 |
| SHOW | TIME SLOT | PRESENTER | RATE |
|---|---|---|---|
| SATURDAY NIGHTSHIFT | 00:00 – 05:00 | — | M200 |
| RECORDED | 05:00 – 06:00 | — | M200 |
| BOKAMOSO LENYALONG | 06:00 – 09:00 | MAKHOSI HOLEATA | M300 |
| MAAPARA KOBO | 09:00 – 12:00 | MOJAKI THOKOJANE | M300 |
| TOP 30 | 12:00 – 15:00 | HEAVY D | M250 |
| MEGA MADNESS | 15:00 – 18:00 | KINGJAY | M250 |
| SATURDAY LOUNGE | 18:00 – 22:00 | DJ ZERO | M300 |
| PUMP UP | 22:00 – 00:00 | — | M200 |
| SHOW | TIME SLOT | PRESENTER | RATE |
|---|---|---|---|
| MUSIC TIME | 00:00 – 06:00 | WALTER | M200 |
| SPOKEN WORD | 06:00 – 09:00 | BUSTA | M300 |
| BOKAMOSO KIDS | 09:00 – 12:00 | MAKANANELO KOTELO | M300 |
| LOVE SUNDAY | 12:00 – 15:00 | HEAVY D | M300 |
| RHYTHMIC CONNECTIONS | 15:00 – 18:00 | ALEX | M250 |
| THE BREEZE | 18:00 – 21:00 | DJ ZERO | M250 |
| KHORO EA TUMELO | 21:00 – 00:00 | HAPS & HAPS | M200 |
| Product | Rate |
|---|---|
| 5-Minute Radio Interview (Live/Telephone) | M500 |
| 30-Minute Radio Interview | M3,000 |
| 1-Hour Radio Interview | M4,800 |
| Billboard for News — 30sec/month (3 spots) | M1,500 |
| Billboard for News — 6 spots | M3,000 |
| Billboard for News — 9 spots | M4,500 |
| Competition Feature (5-10 minutes) | M1,000 |
| Naming Rights & Program (30 min / 4 programs) | M6,000 |
| Sponsorship Feature / Month | M3,000 |
| Advert Production | M1,000 |
| Simultaneous Broadcasting | M3,500 |
| Outside Broadcasting | M10,000 |
| Live Read & Announcement | M250 |
| Live Streaming | M3,000 |
| Podcast / Record | M500 |
| Facebook Page Advertising (per month) | M2,500 |
Beyond radio — a full-service production and marketing partner for Lesotho's brands.
| Service | Rate |
|---|---|
| 5-Minute Interview (Live/Telephone) | M500 |
| 15-Minute Interview (Live/Telephone) | M1,500 |
| 30-Minute Interview | M3,000 |
| 1-Hour Interview | M4,800 |
| Advert Production | M1,000 |
| Outside Broadcasting | M5,000 – M10,000 |
| Live Streaming | M3,000 |
| Podcast / Record Session | M500 |
| Naming Rights (30 min / 4 programs) | M6,000 – M16,000 |
Giving back to Lesotho — through CSI and outreach roadshow campaigns that reach every corner of the country.
All campaigns are tailor-made to fit your objectives and budget. Contact our team to discuss how Bokamoso 974 can amplify your message across Lesotho.
Ready to advertise, partner with us, or just say hello? We'd love to hear from you.
For advertising packages, partnerships, and custom campaign enquiries, please include your company name and campaign brief so our team can prepare a tailored proposal for you.
